Today has been more than frustrating for me because I keep trying to get a straight answer out of my web design company. I paid them good money to design a really cool web page for my bakery, but when I try to search it online it shows up on page five. Most consumers are going to go with one that they find on the first page, or maybe the second, but after that they feel that the companies listed on the other pages are simply to smile or have a bad reputation. In many cases this is not the truth and I wanted to be able to increase my business so I asked the web design company how I could fix this. They said that there were basically two ways to do that the first would cost me a lot of money because I would have to pay for top billing advertisement on the search engine sites. Because I wasn’t willing to do that I asked what my second option might be. They said that they had a special division that was dedicated to Simply submitting my company’s name and website to various search engines on a regular basis. Each month when you ask to be listen on that search engines website it pumps you up a little bit at a time. They also changed some of the key words that were listed for my website to increase the possibility of local people finding my bakery. Included words like specialized cakes, wedding packages, and even free national shipping. These words would help draw in that the type of clients I was looking for. All of this plays into the world of search engine optimization or SEO. If search engines aren’t aware that you’re out there it’s hard for them to give you any sort of placement on their never-ending websites.