I live in a weird neighborhood, to say the least.
It is for the most part a normal, quiet place, with well kept lawns and happy families.
But a large part of this place is owned by a large group of hard partying retirees. It’s a good thing they all go to bed early, because when they throw a party it is always epic. Every party is a block party, and everyone within walking distance has an open invitation to attend. I actually started attending them as a way to network and maybe get some new clients for my business, but now I go because these old people rock. I run a small HVAC repair shop in town, and business is good but it can always be better. The first time I went I handed out a few business cards for my HVAC company, and wrote my home number on the back. Since we were all neighbors, I would say, I can come right over if you have a heating or cooling emergency. What do you know, the tactic paid off and I got a half dozen new HVAC clients within the first two weeks! Since then I go to every party, although I am a lot more chill about handing out my HVAC business cards. Word of mouth is more valuable, so I figure by focusing on my current clients and giving them the best possible HVAC service, the good word will travel through the neighborhood. I love these old folks, and they call me the friendly neighborhood HVAC man.