My mom has been preaching to myself and others for several years now, on how I need to chop away from my old-fashioned ideas.
- I can’t just rely on word -of-mouth for bringing in new clients.
There is too much competition today, when it comes to Heating and A/C. People are willing to try to repair their own Heating and A/C systems, if they can get the information online. I did a lot of research when I was home, and I never once provided any thought to the fact that I was using my iphone to do a lot of research when I was at work. I was thinking mostly about what I was putting into my own searches. I quickly realized that all of my searches were vague so I could bring up more options. My keywords were sometimes bringing up possibilities that I wasn’t even expecting. I had to be able to do the same thing with my SEO and make my website more accessible to almost everyone. If someone asked for a Heating and A/C near them, I wanted my website to come up. My mom was right and I knew then that I needed to do some online advertising. I contacted a gentleman my mom suggested who had done online advertising for her. He was able to get my ad on social media and I was coming up on the front page of most searches. My PPC was amazing and I had a 12% click-through rates. I was ecstatic because that meant that 12% of almost everyone who click on my website, absolutely followed through and looked at my website. I was so ecstatic I listened to mom and did some online advertising.