Having trouble advertising her work

I toil in SEO as well as I suppose how to market Heating, Ventilation, as well as A/C businesses… My mother recently self published a book as well as she wants to get more people seeing as well as reviewing her book.

Since I toil in internet advertising, I should be able to help her out… I immediately built her a website with her book on it as well as links to her social media pages.

She has a twitter, facebook as well as an instagram account now that her fans can check out, however now I need to find a way to get people seeing her book on amazon, goodreads as well as other reader platforms… With Heating, Ventilation, as well as A/C businesses, I use SEO tactics by targeting keywords. So when someone types in gas furnace repair for their area, a particular Heating, Ventilation, as well as A/C corporation will show up on page one of google; There is also pay per click advertising. You pay to rank in the top few spots of google every time someone clicks on it. There are similar things adore this with goodreads as well as amazon. I have helped my mother take out ads on both platforms that were PPC style. So far that hasn’t done the trick. I am wondering if I need to get her into book groups as well as then promote her book that way. I am totally out of my element with this type of advertising, digital advertising services should be the same no matter what the product is. I suppose because most readers don’t google top romances, but rather search for them on actual reader sites. I suppose that is what is hindering me. I have never needed to get good at promoting on goodreads before.

 

search engine optimization