I need to do some SEM

My mom has been preaching to myself and others for various years now, on how I need to cut away from our old-fashioned ideas.

I can’t just rely on word -of-mouth for bringing in current buyers.

There is too much competition this week, when it comes to Heating, Ventilation & A/C. People are willing to try to repair their own Heating, Ventilation & A/C systems, if they can get the information online. I did a lot of research when I was home, & I never once gave any thought to the fact that I was using our iPhone to do a lot of research when I was at work. I was thinking mostly about what I was putting into our own searches. I abruptly realized that all of our searches were vague so I could bring up more options. My keywords were sometimes bringing up chances that I wasn’t even expecting. I had to be able to do the same thing with our SEO & make our website more accessible to everyone. If someone asked for a Heating, Ventilation & A/C near them, I wanted our website to come up. My mom was right & I knew then that I needed to do some online SEO. I contacted a gentleman our mom recommended who had done online SEO for her. He was able to get our ad on social media & I was coming up on the front page of most searches. My PPC was amazing & I had a 12% click-through rates. I was excited because that meant that 12% of everyone who click on our website, honestly followed through & looked at our website. I was so excited I listened to mom & did some online SEO.