This means that he needs to hone his keyword choices through trial and error to optimize the responses to the web searches
My hubby works for a local company that builds websites. It is great because he can labor for a house office and my associate and I avoid having to pay for afternooncare for our two small children. It also works because he like to be awake late at night and can labor non-conventional hours. Building a locale for a company takes many guy hours that you may not guess about. For this reason, selling his companies services can be difficult. The sales staff has to be able to explain the advantages of professional design over the trial and error of a person or company doing it themselves. Smaller companies can start out with a supplier page on social media, but, it they want to expand their supplier they need to have an actual site. My hubby’s company has a flat rate fee for the design and then a bi-weekly one for monitoring and updating. This service allows companies to constantly update new information on sales, services, and hours without ever having to touch the locale themselves. It also includes submission to many search engines to help ensure that their ads are seen by people looking for goods and services. The hardest part of his task comes when a company is unhappy with the results from their website. This means that he needs to hone his keyword choices through trial and error to optimize the responses to the web searches. In some cases this process can take weeks but in the end, my hubby is successful in altering the locale to make the company cheerful. If not for companies like my hubby’s many companies would be wasting pricey advertising dollars with little to no success.