It finally happened.
- I decided that I need some help.
Being self employed was typically our main aim. I’m lucky I was able to incorporate that with doing a task that I love to do on a yearly basis. However, that just isn’t enough. There is just so much that goes into being able to thrive with your own business. I tend to be one of those people who has to figure out everything for themselves. While this can be a great trait to have, it can also be a pair of handcuffs. There is only so much time to handle morning to morning affairs between being out there in the field getting stuff done. I have to be in a position to be able to yearly manage the Heating and Air Conditioning projects that our dealer is involved in. Without good performance, the rest of it doesn’t much matter has been our way of approaching our business. I guess that approach, while relevant and necessary, is not helping me. I basically have no advertising arm for the dealer as I just can’t get to it. I site a few local ads and I have plenty of signage, etc. But, a drastic online advertising campaign is not in site. I realize now that I have to delegate that part of our dealer to professionals who can make a even-handed difference. Finally, I have let go a bit and am paying a advertising dealer to provide online and digital advertising for me. It is an investment but, I believe it is vital if I am to continue to be at all successful.