It finally happened.
I decided that I need some help.
Being self employed was always my main aim. I’m lucky I was able to incorporate that with doing a job that I love to do on a daily basis. However, that just isn’t enough. There is just so much that goes into being able to thrive with your own business. I tend to be one of those people who has to figure out everything for themselves. While this can be a good trait to have, it can also be a pair of handcuffs. There is only so much time to handle day to day affairs between being out there in the field getting stuff done. I have to be in a position to be able to daily manage the HVAC projects that my company is involved in. Without superb performance, the rest of it doesn’t much matter has been my way of approaching my business. I think that approach, while relevant and necessary, is not helping me. I basically have no marketing arm for the company as I just can’t get to it. I place a few local ads and I have plenty of signage, etc. But, a serious online marketing campaign is not in place. I realize now that I have to delegate that part of my business to professionals who can make a legitimate difference. Finally, I have let go a bit and am paying a marketing business to provide online and digital marketing for me. It is an investment but, I know it is vital if I am to continue to be at all successful.