The internet is the heart & soul of the marketing industry & has been for many years, and paper advertising has gone the way of the horse & buggy, & anyone who doesn’t have an online presence will likely go that way as well, however our heating, ventilation & cooling corporation has been in corporation for twenty 3 years.
We’ve had to adapt to getting our name, products & services out to the public as much as the next Heating & Air Conditioning business, creating the website was just the start… Making our name & product easy to find in a google search was just as important.
Someone may enter the search words ‘cooling system’, or they may enter ‘central cooling system’ or ‘window cooling system’. Either way, every one of us wanted their search results to end up on our website. Tech-savvy searchers might use keywords such as SEER, variable speed compressor, cooling efficiency, or scroll compressor. Our site’s SEO, or search engine optimization, has to be able to catch any & all search words that a potential purchaser might use. Heat pumps are becoming much more popular than in the past. Someone may google phrases: ‘what is a heat pump’, ‘are heat pumps energy efficient’, etc. Our website has to grab questions & single-term search words. All of us want potential purchasers to find us for any of their heating, ventilation & cooling needs, & every one of us want them to particularly navigate our website once there. The internal attachs of our place should direct them to their particular need, whether it’s to purchase a new system, replace their new system, or set up an appointment for service & repair. We’ve l acquired that marketing our Heating & Air Conditioning corporation depends in sizable part on the success of our website.