My mom has been preaching to me for several years now, on how I need to break away from my old-fashioned ideas.
I can’t just rely on word -of-mouth for bringing in new customers.
There is too much competition today, when it comes to HVAC. People are willing to try to fix their own HVAC systems, if they can get the information online. I did a lot of research when I was home, and I never once gave any thought to the fact that I was using my phone to do a lot of research when I was at work. I was thinking mostly about what I was putting into my own searches. I suddenly realized that all of my searches were vague so I could bring up more options. My keywords were sometimes bringing up options that I wasn’t even expecting. I had to be able to do the same thing with my SEO and make my website more accessible to everyone. If someone asked for a HVAC near them, I wanted my website to come up. My mom was right and I knew then that I needed to do some online marketing. I contacted a gentleman my mom recommended who had done online marketing for her. He was able to get my ad on social media and I was coming up on the front page of most searches. My PPC was amazing and I had a 12% click-through rates. I was thrilled because that meant that 12% of everyone who click on my website, actually followed through and looked at my website. I was so glad I listened to mom and did some online marketing.