Hoping to go to university to learn about SEO rather than be a Heating & A/C tech

My family is all in the Heating & A/C business.

The moment you graduate from school, you go to be a Heating & A/C contractor! First, you shadow an existing Heating & A/C professional to get your license, then you take the necessary Heating & A/C certification tests. Afterwards, you are a Heating & A/C professional until retirement. Pretty simple and straightforward stuff, right? Well, The only real difference in workplaces is that a family member can be the one selling the services to homes, or maybe work in the office. No matter what, you need to be in the Heating & A/C business! I must admit, I am really dancing around the edges of the family business. I am not handy with tools of any variety, and I don’t see myself working in someone’s basement or cleaning air ducts for a living. I am more of a tech person anyway, so I have talked the family into letting me go to university and study SEO as part of my major. I want to be able to build the website for our Heating & A/C company, and tackle the digital marketing for it all on my own! Right now, our family relies on word of mouth alone. We briefly ran ads in the paper over two decades ago, but my dad pulled the plug on that. The online marketing world is vast and a wonderful one! I want to get into PPC, SEM, link building and more. The issue is that I don’t know how to do this just yet, and I want to get a degree that deals with digital design and includes marketing for companies via the Internet. After school, I then will do this for our family. My goal is to build the website for free, and then build other websites for other businesses in town.

 

Hoping to go to university to learn about SEO rather than be a Heating & A/C tech